Getting the citywide and overall masterplan balance right all hinge on maximizing the strengths of the location and minimizing its handicaps. In other words, on creating an appealing harmony with the character and reputation of Zizkov.
Much of the early design work focused on the re-orientation of the masterplan and the positioning of the retail component as the heart of the destination. One of our our main concerns has been to ensure the natural connectivity of the linked-in streets and adjacencies.
Given the character of Zizkov and the great impact this project will have on its future, we strongly believe that the project must integrate as seamlessly as possible into the existing urban fabric, versus simply being transplanted and forced into life. This will encourage acceptance by locals and also create more of an urban feel to the project.
Client : Discovery Group
Sector : Masterplanning
Location : Czech Republic, Prague
Year : 2009
