AVCI+ is a division of AVCIARCHITECTS devoted to projects where the narrative takes the lead: museum exhibitions and theatre productions. With clients ranging from National Museums to a small local factory, from Royal Shakespeare Company to jazz concerts, AVCI+, led by Sanja Jurca Avci, takes pleasure in discovering the best spatial solution for every content.
At AVCI+ we strongly believe that only an exhibition with a clear message is a successful exhibition.
This is why, before beginning the design process, we engage with curators in an intense “content interpretation” process, through which the exhibition storyline emerges and a clear message is established. Only then the design process can begin.
We feel that the design should not overpower the exhibition content but rather reinforce it and serve it. Every design element can tell a part of the storyline in its own way, be it with its shape, material, colour, light or size. Once this is done, the totality can be balanced and rebalanced until it works as a perfect whole and conveys the desired message.
At AVCI+ we think that a successful theatre design is in harmony with the rest of the elements of a theatre production.
In theatre our aim is to establish the right place for the design in a theatre production by working closely with the director and the other members of the creative team. The reason for this being that a theatre production works a whole, it is the entire package, with acting, music and lighting that the audience perceives in the end.
We always work towards a design that besides providing for the practical needs of the play, achieves much more: it blends in with the atmosphere of the play, supports it, extends it and refines it.