River Plaza

Novi Sad, Belgrade
Winter 2009

The new retail centre in Novi Sad will be the first of its kind in the region, its sustainable design will support a community of 250,000 residents, reaching out further to the fringes of Belgrade and to districts further a field to the north and west of the city, possibly
serving a population of around 400,000.

The centre will satisfy a growing need for retail in the area, reflecting the trend in Serbia as a whole.
It will showcase many international as well as local brands, several of which are becoming increasingly
competitive in the region.